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Getting you where you want to go

What part do you want to play in the cannabis industry? How are you going to leverage your successful business to help your local community thrive?


421 Group is a longstanding California cannabis consultancy that offers strategic public affairs, government relations, and operational support services to help cannabis businesses navigate the legal market. We are adept at leveraging our Client’s leadership potential to better each and every community our Clients are working in.

With many decades of experience in the cannabis world, we are ready to guide you on whatever stage of your journey you find yourself today. Our role is to support your vision and help you achieve success. 

Our model is based on elbow grease, and lots of it. One step at a time, we will help you reach your goals. We join your Executive team and facilitate regular meetings to identify new actions, ideas, questions, and decisions. As a member of your team, we help you work through public and private processes for success.

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Specializing in cannabusiness strategy and design, 421 Group is proud to work with cannabis companies at varying stages of growth in the following areas:

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Public Affairs
Executive Support
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Government Relations

421 Group operates with integrity and strives to be strategic, inclusive, and progressive.


Cannabis is an incredibly diverse medicine, still illegal in much of the country. Together, we have the ability to normalize this natural substance for the benefits of health, free people incarcerated for a plant, protect the environment through clean growing practices, and to model community mindedness in our wholistic approach. The industry is poised to raise the bar higher than ever before – and you can be one of the change-makers! 

We have an opportunity to reduce climate change impacts through supporting local farmers, to promote access to natural plant-medicine versus synthetic drugs with deleterious side-effects, and to demonstrate a strong commitment to our local community by continually giving back time and money as we are capable.

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