Meet the Team
Our leadership team brings decades of experience fulfilling critical business, operational, legal, and compliance needs.
PRINCIPAL + CEO
A seasoned political consultant and activist since 1994, Craig brings over 20 years of experience in the field.
A top signature-gatherer for Proposition 215, Craig went on to become a Sebastopol Council Member and Mayor, co-authoring one of the nation’s first dispensary ordinances. He has testified before county supervisors throughout the state and has been a driving force behind Santa Rosa’s dispensary and cultivation ordinances and Clearlake’s rejection of a cultivation ban. Craig’s talent for designing and implementing sound policy—and skillfully engaging policymakers, community leaders, and law enforcement—makes him a strong ally. A champion of permaculture, Craig holds a BA in Ecology with an emphasis in Sustainability.
In his free time, Craig can be found outdoors with his family enjoying nature and looking for chanterelle mushrooms.
PRINCIPAL + CFO
Striking the perfect balance between data-driven and people-focused, Johnny sets a new standard for professionalism in our industry.
Johnny is a veteran of San Francisco’s pre-regulation era with 16 years of leadership experience in the industry, most recently serving as vice president of operations of the SPARC and Peace in Medicine family of companies. Armed with analytics-based insights, he has fearlessly taken companies from struggling to cash-positive. With a background in biochemistry, Johnny has a passion for building dynamic, integrated systems that are effective and intuitive to manage. His proven operational strategy ensures organizational longevity by championing financial and ecological sustainability and prioritizing employee-positive workspaces.
In his free time, Johnny enjoys maintaining a strict bodybuilding routine and running a local tabletop-gaming group focused on diversity and inclusivity.
COO + CLIENT SERVICES MANAGER
Andrew leverages his experience in natural resource management for the advancement of business efficacy.
Andrew has extensive experience conducting community engagement and grant management on behalf of local government, conquering complex projects by leveraging efforts of diverse user groups. With a B.S. in Wildland Soils (with a minor in Botany) from Humboldt State University, and as an Associate Professional Soil Scientist designation from the Soil Science Society of America, Andrew has a deep appreciation for botany and the below-ground network of unseen conditions that help it thrive. In his new role as 421 Group’s Project Admin, Andrew knows how to advance workflow systems and increase efficiency through his ability to balance tight protocols with clear, friendly communication.
FINANCE MANAGER + TREASURER
As a Yogini and Bookkeeper, Shanti understands Finance is the breath of a business.
A native Californian, Shanti has spent her adult life with one foot in Health/Fitness and the other in Bookkeeping/Business Admin. Working with 421 Group brings a great balance of the two. From an early age, Shanti has seen the world in numbers and understands that bringing numbers into the light can help business owners make smarter, more informed decisions. For over 3 decades she has honed her bookkeeping skills in multiple industries. Cannabis and bookkeeping have traditionally been oil and water; not so with Shanti. Out of the shoebox and into a Profit and Loss is her bookkeeping Mantra.
Shanti earned her AA degree at SRJC. She is a certified Yoga Teacher/Therapist and an Ayurveda and fitness enthusiast. She likes to read, hang out with family/friends, study self-development and learn about the world around her.
By approaching humanistic activities with an herbalist mentality, Mitcho is able to cultivate harmony within our many communities.
Mitcho is a founding board member of Peace in Medicine in Sonoma county where he served as community liaison for over a decade. He also worked in this role for several years with SPARC in San Francisco. He is the chancellor emeritus of Oaksterdam University’s former North Bay Campus and the vice president of the Sonoma Chapter of Americans for Safe Access. As an herbalist, he studied at the California School of Herbal Studies.
Contact us to learn about opportunities within 421 Group and our industry-leading clients.