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Don’t Stress About the Press: Tips to Make a Great Impression

Updated: Jun 13, 2022

Whether you’re a leader, a business owner, or a CEO, you may be contacted to talk with the press. Because your reputation correlates with the reputation of your business, it’s important that you present a polished version of yourself. We realize these situations can be intimidating, but with some preparation and practice you can make a great first impression.

The key to speaking confidently with the media is to prepare three to five succinct talking points before an exchange with a reporter – and then stick to them! During the interview, keep it simple and stay calm. By paraphrasing your talking points you will articulate a clear message and help the reporter quote you accurately. For more information and specific tips to talk with radio, podcasts, TV, or any other medium, download this free guide:

Talking to the press isn’t second nature for everyone, but if you follow our tips and approach the interview with confidence, you can drive more audiences and dollars to your organization. It’s all about making the most of the opportunity.

Here’s to a thriving cannabis business community in California.


421 Group

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