Separate the Pipe Dreams from the Ripe Dreams

Updated: Jun 13


As your business grows, so does the number of opportunities and paths you can take for your organization. It’s an exciting time, but it can also come with a lot of questions. How do you select which projects to invest your limited time and money in? What’s the most cost-efficient venture for your business? Here at 421 Group, we often use a tool to help our clients separate out the pipe dreams from the ripe dreams, affectionately called the Strategic Potentiometer. This tool can help you evaluate each new idea along the axes of Required Effort – money, energy, resources, etc – and Projected Impact – environment, society, financial return, etc. Click on the link below to check out this free tool:

After analyzing each project, you’ll get a better sense of how to make priorities that align with your company’s values, and bring greater financial return. Incorporating this tool will give you the confidence you need to select the next step in your cannabusiness journey. Here’s to a thriving cannabis business community in California. Sincerely, 421 Group

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