When you need to promote a cause in your community, what’s the best way to get the word out? How can you make sure your message reaches the right people? 421 Group has learned from years of working with clients that the best way to promote a cause in your community isn’t always clear. But fear not! Joining the public discourse doesn’t have to be a daunting task—in fact, it’s as easy as sending a Letter to the Editor of your local news. You can use a Letter to the Editor to promote your business, get the word out about a policy or ballot measure, and support a candidate or cause you believe in. It’s a free way for you to express what interests you and spread awareness in your community. Attracting attention to your cause both gathers support and creates public pressure for positive action. This month, challenge yourself to write a letter to the editor and have your voice heard. If you need a little guidance, check out our free best practices guide for writing Letters to the Editor:
You don’t have to be an industry professional to submit a Letter to the Editor. For newspapers and journals, receiving input from regular, everyday folks can show what community members are really interested in or concerned about. You’ll be surprised how many people in your community can become engaged in your cause from this easy, no cost action.
Here’s to a thriving cannabis business community in California!